Cases and insights, one feed.
What we've run, and what we think. No content marketing, just work and the thinking behind it.
Nobody in That Kitchen Was Doing Brand Strategy
Italian football owns the best raw material in world sport - a city, a dialect, a food culture, a light - and does the least with it. Lecce's new adidas third shirt is a first move in the system.
Read more →
The making of an identity kit, US Lecce returns to adidas
The three stripes are back on giallorosso shoulders after 34 years. We coordinated the transition from in-house production to a global partner, with one rule: the shirt's meaning doesn't get touched.
Read more →
Football's Next Chapter Is Also Being Written Beyond the Pitch
Clubs keep treating the business side as a reward for promotion. It's the other way around: brand, data, fans and real estate are the engine that gets you up, and most of football's money is now made off the pitch.
Read more →
Leaning into the future: how we redesigned the identity of Pisa Sporting Club
How Marte rebuilt the identity of Pisa Sporting Club: a custom typeface born from Piazza dei Miracoli, a harmonized Pisan cross, and a brand platform that leans into the future without falling.
Read more →
When football becomes culture
How a kit drop turned into a cultural movement. Pisa returned to Serie A after 34 years, and the jerseys that carried it there weren’t merchandise. They were the story, worn.
Read more →
Dropping one word: how we repositioned Valt for what comes next
How Marte repositioned Valt, a family color maker founded in 1975. A soft rebrand that dropped "Plastic" from the name, claimed the most famous blue in art, and rebuilt governance, product architecture, and digital underneath the new face.
Read more →