Cases and insights, one feed.
What we've run, and what we think. No content marketing, just work and the thinking behind it.
When football becomes culture
How a kit drop turned into a cultural movement. Pisa returned to Serie A after 34 years, and the jerseys that carried it there weren’t merchandise. They were the story, worn.
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The making of an identity kit, US Lecce returns to adidas
The three stripes are back on giallorosso shoulders after 34 years. We coordinated the transition from in-house production to a global partner, with one rule: the shirt's meaning doesn't get touched.
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Football's Next Chapter Is Also Being Written Beyond the Pitch
Clubs keep treating the business side as a reward for promotion. It's the other way around: brand, data, fans and real estate are the engine that gets you up, and most of football's money is now made off the pitch.
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Leaning into the future: how we redesigned the identity of Pisa Sporting Club
How Marte rebuilt the identity of Pisa Sporting Club: a custom typeface born from Piazza dei Miracoli, a harmonized Pisan cross, and a brand platform that leans into the future without falling.
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Dropping one word: how we repositioned Valt for what comes next
How Marte repositioned Valt, a family color maker founded in 1975. A soft rebrand that dropped "Plastic" from the name, claimed the most famous blue in art, and rebuilt governance, product architecture, and digital underneath the new face.
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