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Stories

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What we've run, and what we think. No content marketing, just work and the thinking behind it.

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Leaning into the future: how we redesigned the identity of Pisa Sporting ClubCase
BrandingSportsVisual identityCase study

Leaning into the future: how we redesigned the identity of Pisa Sporting Club

How Nuova Edicola (Marte Group) rebuilt the identity of Pisa Sporting Club: a custom typeface born from Piazza dei Miracoli, a harmonized Pisan cross, and a brand platform that leans into the future without falling.

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Football’s next decade will be won beyond the 90 minutesInsight
FootballVisionRevenue

Football’s next decade will be won beyond the 90 minutes

Italian football sits on some of the most valuable city-brands in the world and monetizes almost none of them. The thesis behind our work inside clubs and why we run the business rather than advise on it.

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When football becomes cultureCase
FootballBrandingCommerce

When football becomes culture

How a kit drop turned into a cultural movement. Pisa returned to Serie A after 34 years, and the jerseys that carried it there weren’t merchandise. They were the story, worn.

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