We take over critical workflows, and we own the outcome.
Marte builds and runs AI-native business functions for ambitious companies. Senior operators own the outcome.
Our research
The business of football, read by operators.
Our first annual Outlook reads what changed in the industry, and what to do about it before 2027/28.
Download the report→
Stories
The work, and the thinking behind it.
CaseNobody in That Kitchen Was Doing Brand Strategy
Italian football owns the best raw material in world sport - a city, a dialect, a food culture, a light - and does the least with it. Lecce's new adidas third shirt is a first move in the system.
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CaseThe making of an identity kit, US Lecce returns to adidas
The three stripes are back on giallorosso shoulders after 34 years. We coordinated the transition from in-house production to a global partner, with one rule: the shirt's meaning doesn't get touched.
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InsightDay One. Three ideas from Madrid that will move capital in football
Capital has stopped asking whether to enter football and started asking on what terms. Media rights have peaked. And the one thing AI cannot make is the thing football sells, which protects the product but not the distribution.
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Built by AI + operators.
Built by people who've scaled complex systems and know the difference between advice and accountability.
About us→Industries
Different industries.
The same operating pressure.
The context changes. The need for faster systems, clearer ownership and measurable outcomes doesn't.
Sports & Entertainment
Consumer & Lifestyle
Industry & Manufacturing
