We take over critical workflows, and we own the outcome.

Marte builds and runs AI-native business functions for ambitious companies. Senior operators own the outcome.

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Built by operators from

Our research

The business of football, read by operators.

Our first annual Outlook reads what changed in the industry, and what to do about it before 2027/28.

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Cover of the Football Business Outlook 2027, first edition

Stories

The work, and the thinking behind it.

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Insight

Football's Next Chapter Is Also Being Written Beyond the Pitch

Clubs keep treating the business side as a reward for promotion. It's the other way around: brand, data, fans and real estate are the engine that gets you up, and most of football's money is now made off the pitch.

Case

When football becomes culture

How a kit drop turned into a cultural movement. Pisa returned to Serie A after 34 years, and the jerseys that carried it there weren’t merchandise. They were the story, worn.

Insight

Day One. Three ideas from Madrid that will move capital in football

Capital has stopped asking whether to enter football and started asking on what terms. Media rights have peaked. And the one thing AI cannot make is the thing football sells, which protects the product but not the distribution.

Company