We take over critical workflows, and we own the outcome.

Marte builds and runs AI-native business functions for ambitious companies. Senior operators own the outcome.

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Built by operators from

Our research

The business of football, read by operators.

Our first annual Outlook reads what changed in the industry, and what to do about it before 2027/28.

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Cover of the Football Business Outlook 2027, first edition

Stories

The work, and the thinking behind it.

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Insight

One Year On. Three shifts between two Madrids, and one line nobody changed.

In October 2025 football was diagnosing its problems. In September 2026 it was transacting on them. Rights went from complaint to contracts, capital went from buying clubs to shaping competitions, and AI went from buzzword to budget line. The players' union said the exact same sentence both times.

Case

When football becomes culture

How a kit drop turned into a cultural movement. Pisa returned to Serie A after 34 years, and the jerseys that carried it there weren’t merchandise. They were the story, worn.

Insight

Day Two. Football has found its fans. Now it has to decide who owns the game.

The fan you can name is consensus now. The match is no longer the only thing people pay to watch. Capital has hit a wall at governance. And clubs paid for AI when the asset was their own knowledge.

Company