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Insights

The latest insights, ideas and perspectives. Explore a curated selection of up-to-date content on the trends shaping the future of business and society.

  • The Impact of AI Search on SEO Traffic. Here’s What We Learned.
    9 December 2025

    The Impact of AI Search on SEO Traffic. Here’s What We Learned.

    How AI search (including Google AI Overviews, Google AI Mode, ChatGPT, Claude, and Perplexity) could impact digital marketing and SEO industry traffic and revenue over the coming years.

    • Digital Marketing
  • A New Operational Paradigm for Performance Marketing
    4 December 2025

    A New Operational Paradigm for Performance Marketing

    From Demographic Targeting to Cognitive Transition Architecture: A New Operational Paradigm for Performance Marketing

    • Digital Marketing

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  • The Impact of AI Search on SEO Traffic. Here’s What We Learned.
    9 December 2025

    The Impact of AI Search on SEO Traffic. Here’s What We Learned.

    How AI search (including Google AI Overviews, Google AI Mode, ChatGPT, Claude, and Perplexity) could impact digital marketing and SEO industry traffic and revenue over the coming years.

    • Digital Marketing
  • A New Operational Paradigm for Performance Marketing
    4 December 2025

    A New Operational Paradigm for Performance Marketing

    From Demographic Targeting to Cognitive Transition Architecture: A New Operational Paradigm for Performance Marketing

    • Digital Marketing
  • Mastering Time: Parkinson’s Law and High-Impact Productivity
    19 November 2025

    Mastering Time: Parkinson’s Law and High-Impact Productivity

    Why Parkinson's Law prevents effective time management and the ways to overcome it

    • Productivity
  • 10 Key Takeaways from World Football Summit Madrid
    16 October 2025

    10 Key Takeaways from World Football Summit Madrid

    Two days in Madrid, Hundreds of leaders. One clear message: football is reinventing itself.

    • Sports
  • When the Voice of Letters Speaks Louder Than a Logo
    5 October 2025

    When the Voice of Letters Speaks Louder Than a Logo

    In modern branding, the difference between visibility and recognition often comes down to detail.

    • Brand & Design
  • Blokecore The Rise of Football Jerseys as Fashion Icons
    5 October 2025

    Blokecore The Rise of Football Jerseys as Fashion Icons

    Blokecore, an aesthetic that reimagines football identity as urban style.

    • Sports
  • The Evolution of Football’s Business Model
    5 October 2025

    The Evolution of Football’s Business Model

    How Football is Transforming into a Global Economic Asset.

    • Sports
  • The democratisation of SWIR imaging
    3 October 2025

    The democratisation of SWIR imaging

    The Future of Artificial Vision. Imaging Short-Wave Infrared (SWIR) He's going through an epochal transformation.

    • Technology
  • Nature as the Ultimate Innovation Platform
    3 October 2025

    Nature as the Ultimate Innovation Platform

    How Naicons is redefining drug discovery

    • Innovation
  • Building a Global Football Brand
    22 September 2025

    Building a Global Football Brand

    In today’s football landscape, a club’s identity is no longer measured only by what happens on the pitch.

    • Sports
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