We take over critical workflows, and we own the outcome.
Marte builds and runs AI-native business functions for ambitious companies. Senior operators own the outcome.
Our research
The business of football, read by operators.
Our first annual Outlook reads what changed in the industry, and what to do about it before 2027/28.
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Stories
The work, and the thinking behind it.
InsightThe club that is rebuilding match day
Two thousand people for a Serie D cup tie in Sanremo, a year after ordinary afternoons drew a few hundred. A small club with every ingredient already in place, an international boardroom, and the quiet work of wiring them together.
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InsightDay Two. Football has found its fans. Now it has to decide who owns the game.
The fan you can name is consensus now. The match is no longer the only thing people pay to watch. Capital has hit a wall at governance. And clubs paid for AI when the asset was their own knowledge.
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CaseLeaning into the future: how we redesigned the identity of Pisa Sporting Club
How Marte rebuilt the identity of Pisa Sporting Club: a custom typeface born from Piazza dei Miracoli, a harmonized Pisan cross, and a brand platform that leans into the future without falling.
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Built by AI + operators.
Built by people who've scaled complex systems and know the difference between advice and accountability.
About us→Industries
Different industries.
The same operating pressure.
The context changes. The need for faster systems, clearer ownership and measurable outcomes doesn't.
Sports & Entertainment
Consumer & Lifestyle
Industry & Manufacturing
